Section 71.10. Brand and product names

(a) The brand or product name shall be appropriate for the intended use of the feed and shall not be misleading. If the name indicates the feed is made for a specific use, the character of the feed shall conform therewith.

(b) Commercial, registered brand or trade names are not permitted in guarantees or ingredient listings.

(c) The name of a commercial feed shall not be derived from one or more ingredients of a mixture to the exclusion of other ingredients and shall not be one representing any components of a mixture unless all components are included in the name. If any ingredient or combination of ingredients is intended to impart a distinctive characteristic to the product which is of significance to the purchaser, the name of that ingredient or combination of ingredients may be used as a part of the brand name or product name if the ingredient or combination of ingredients is quantitatively guaranteed in the guaranteed analysis, and the brand or product name is not otherwise false or misleading.

(d) The word ‘‘protein’’ shall not be included in the product name of a feed that contains added nonprotein nitrogen.

(e) When the name carries a percentage value it shall be understood to signify protein and equivalent protein content only, even though it may not explicitly modify the percentage with the word ‘‘protein.’’ Other percentage values may be permitted if they are followed by the proper description and conform to good labeling practice. When a figure is used in the brand name (except in mineral, vitamin, or other products where the protein guarantee is nil or unimportant), it shall be preceded by the word ‘‘number’’ or some other suitable designation.

(f) Single ingredient feeds shall have a product name in accordance with the designated definition of feed ingredients as recognized by the Association of American Feed Control Officials unless the Secretary designates otherwise.

(g) The word ‘‘vitamin,’’ or a contraction thereof, or any word suggesting vitamin, may be used only in the name of a feed which is represented to be a vitamin supplement, and which is labeled with the minimum content of each vitamin declared as specified in § 71.5 (relating to guaranteed analysis requirements).

(h) The term ‘‘mineralized’’ shall not be used in the name of a feed, except in the phrase ‘‘Trace Mineralized Salt.’’ When so used, the product shall contain significant amounts of trace minerals which are recognized as essential for animal nutrition.

(i) The term ‘‘meat’’ and ‘‘meat byproducts’’ shall be used only if the meat and meat byproducts are from cattle, swine, sheep and goats.