Pennsylvania Code (Last Updated: April 5, 2016) |
Title 40. LIQUOR |
PART I. Liquor Control Board |
Chapter 13. Promotion |
SubChapter A. ADVERTISING |
Section 13.54. Point of sale (POS) incentive programsdefined
Latest version.
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A POS incentive program provides prizes for nonlicensed buyers to purchase and for distributors/importing distributors to promote the sale of a brand of malt or brewed beverages. These promotions feature displays or advertisements at the location where a sale is made.
The provisions of this § 13.54 adopted January 5, 2007, effective January 6, 2007, 37 Pa.B. 16.
Notation
The provisions of this § 13.54 issued under section 207(i) of the Liquor Code (47 P. S. § 2-207(i)).