Section 13.21. Mandatory statements

(a) Every advertisement of wine subject to this subchapter shall conform with the following:

(1) Responsible advertiser. Every advertisement shall state the name and address of the producer, bottler, importer or wholesaler responsible for its publication. The street name and number may be omitted in the address.

(2) Class, type and distinctive designation. Every advertisement shall contain a conspicuous statement of the class, type or other designation of the product, corresponding with the complete designation which appears on the brand label of the product.

(3) Retail establishments. Advertisements by retail establishments which merely refer to the availability of wine in such establishments but which make no other reference to a specific brand of wine shall be subject only to the provisions of § 13.23 (relating to prohibited statements).

(4) Advertising of price and size. Advertisements of wine which show store prices shall use the phrase ‘‘Retail Price’’ in quoting the current State Liquor Store retail price. Where reference to licensee discount is made the advertisement shall display the statement ‘‘Discount to Licensees,’’ and such phrase should appear on the line below ‘‘Retail Price.’’

(b) No wholesale prices shall be shown in wine advertisements except that direct mail advertisements to licensees, of special liquor order merchandise, may show the total wholesale case price, as released by the Board.

(c) A quart shall be advertised as ‘‘quart,’’ 4/5 quart as ‘‘fifth’’ or ‘‘4/5 quart,’’ and a pint as ‘‘pint,’’ and the like, and all characters shall be of the same size.